Previs - 2011 - Method Studios - Mark Romanek
PLF teamed up with award-winning director Mark Romanek to previs a surreal world of hip-hop hamsters and warring humanoid robots for the KIA “Share Some Soul” commercial. The minute long spot first aired during the 2011 MTV Video Music Awards and has become widely recognized for its unique visuals and catchy background song, LMFAO's “Party Rock Anthem”. PLF was brought onto the project by Method Studios. For two weeks, Romanek and his team worked closely with PLF artists and editors in-house to develop custom assets, choreograph specific dance animations, and arrange clips within a precisely-timed sequence.